Empathy in Product Design

What does it mean to be an empathetic designer? A discussion about language, simplicity, bias, the subjectivity of aesthetics and being mindful of customers and users with a wide array of expectations and needs.


Pavel Maček, specialist adviser: “Brandon’s experience and his record of designing successful products are in my opinion sufficient reasons to see his talk. However, main reason why I would urge you to not miss his talk is my personal experience of working under his wing everyday, with his support. I can’t really imagine better person to talk about empathy in design.”