Everything I Learned While Managing PPC Campaigns on a 5M Budget
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ExGoogler gone freelancer
Get an up-close look at the entire process of setting up PPC campaigns from targeting to optimizations, based on the experiences of a real international company. Marketa will show you how she sets up campaigns, her favorite tools, and what she does to make her work easier. She’ll share her own best practices, which she uses to optimize campaigns. You’ll not only come away with checklists and step-by-step workflows, but also tips about quality resources and places to visit to find out more. In other words, Marketa’s expertise and knowledge condensed into an intense 1.5 hour workshop.
The workshop will be held in Kino Světozor – Malý sál.
Markéta Kabátová, ExGoogler gone freelancer
Markéta started out at Webnode, where she helped increase their user base from 2 to 18 million in less than four years. She also led a 15-member team, whose duties included managing PPC campaigns in 25 different languages. During her time at Google, she organized the very first Google Export Accelerator and was able to use her experience on a much larger scale at other technology companies. Currently, she works on a freelance basis, choosing her own projects and helping them to find opportunities for growth.