Fear and Aversion in UX
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Direct People
Video
A bunch of strange people set out on a journey to perfect UX. They may have started out thinking the biggest obstacle on their path to nirvana would be the customer, but gradually came to realize that it was their own fear. Find out how they used this discovery to get everything they need to achieve their final goal!
Petr Šídlo, Owner at Direct People
Petr is an innovator and business designer, specializing in helping companies accelerate their product portfolios through innovation. He is a co-founder of the company, Direct People, which helps clients to improve their market position with a unique business model. Their impressive client list includes names like 3M, Air Bank, Dentamed, Česká spořitelna, ČSOB Pojišťovna, Cleverlance, Vitana, Sodexo, IBM, LMC (jobs.cz), and more.