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Research Manager
at
MailChimp
Video
As the drivers of products and experiences, we’re fortunate to work with a wealth of information. We rely on the wisdom of our personal and collective experiences, training, and education, and we employ tools to wrangle insights from big data. Yet there’s much strategy and direction to be gained by going beyond wisdom and data. In his talk, MailChimp’s Research Manager Gregg Bernstein will discuss the role of context in user and product research, share methods to think about and capture context, and explain how context allows us to make truly informed product decisions.
Gregg Bernstein, Research Manager at MailChimp
Gregg Bernstein leads qualitative research for MailChimp. He spends his days listening, thinking, collaborating, writing, and then listening some more. Before this, he taught design, branding, and typography for university students. In a previous life, he designed for clients in the music and advertising industries.
Gregg earned his MFA in Graphic Design from the Savannah College of Art & Design, where he researched the design of tax return forms and digital legal agreements. He’s been hooked on product research and design ever since.
He resides with his family in Athens, Georgia. In his spare time, he runs early and often.