Improved time to market through automated software testing

There is a growing demand on faster delivery of software solutions while maintaining high quality standards. The cost for manual tests are usually high and to execute all regression tests at the end of the product development cycle is almost impossible. The risk management is the obvious answer in such cases. How the test automation can help and how to achieve higher efficiency in its implementation in case of a desktop application? The answer provide Pavel Verner and Boris Letocha GMC Software Technology, a swiss-french company who is a global leader in providing software solutions for customer communication management (CCM).