Research in BBC. Will people use it?

Jiří will share practical experience with prototyping new services at the BBC Research & Development. As part of his work, he seeks answers to fundamental questions such as: Will people use it? Which behaviours and habits will emerge as a result of the new services? How to design a product people will use repeatedly?
Using practical examples, Jiří will show ways of testing new products and services without being constrained by low budget or lack of time. The examples will cover all stages of designing and development – from initial concepts to high-fidelity prototypes. He will also present Lean Experience Mapping, a method used at the BBC for immediate evaluation of user experience sentiment.

Jan Šrůtek, specialist adviser: “Jiří is an enthusiastic and thoughtful digital designer who constantly explores new approaches to UX research and design. After a few years at London’s top design&build agencies, he did lots of interesting work at the BBC, especially around researching and conceptualising new media experiences. Jiri is always happy to share his learnings about the process and tools he used.”