The importance of customer research is clear, but the road to actionable customer insights isn’t just rainbows and unicorns.
In this talk, Daniel will share his experiences from two years of testing different approaches for conducting research and structuring customer insights. After talking to over 600 product leaders from Silicon Valley and Berlin, he learned that research can be quick and scrappy while still producing valuable results that guide you on what to build next.
Daniel Hejl is a co-founder and the CTO at ProductBoard - a product management platform that helps discover and prioritize features people really want. Prior to that, Daniel worked at Silicon Valley startups as well as Czech corporations, including Česká spořitelna, where he led the development of an award winning enterprise social network. Daniel graduated from the University of Economics in Prague.