Selling cultural trends rather than product benefits
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Group creative director for Slovakia and Czech Republic
at
Zaraguza
Video
Marketers are overly focused on products. You will see campaigns of firms, who have managed to overcome this limitation and their surprising results of taking an alternative approach in their communications. For example, searching for insights and instead of product benefits thinking about the better communication.
Michal Pastier, Group creative director for Slovakia and Czech Republic at Zaraguza
Michal Pastier is a Burning Man enthusiast and marketing specialist. He graduated from the Department of Marketing Communication from the Comenius University in Bratislava and is a member of the global creative communications organization, ADC Slovakia. He's the youngest holder of the prestigious FILIP award for outstanding contributions to Slovak advertising. Facebook has ranked his agency, Zaraguza, amongst the 10 most creative in the world, and it's also won the Silver Facebook Studio Award. Michal is also the co-owner of the first branding agency in Slovakia, Big Name Theory. In 2015, he made the Slovak Forbes' 30 Under 30 list.