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What’s the true value of design to business? This has been an unanswered question since Thomas Watson Jr. first uttered the words “Good design is good business” more than 50 years ago. Doug Powell, Distinguished Designer at IBM, will discuss the program of design at the global tech company, and he will elaborate on a new Forrester Research study examining the value of the design and design thinking practice at IBM.
Doug Powell is an award-winning designer and thought leader with more than 25 years of experience in a wide range of design disciplines. A lecturer and commentator on design issues, Doug is the past national president of AIGA, the professional association for design in the US. He is a Distinguished Designer at IBM, directing the program to scale design and design thinking across the global tech company.