Changes to your program have been saved!


Please log in to change your schedule!


Your rating has been saved!


Please log in to add a talk into your program!

Liga Letina

Liga Letina

UX & Service Designer


Add to
My Program


11:00 - 11:40
Lucerna Great Hall

Talk Focus


Transforming the status quo - Bringing in UX & Service Design in a conservative organisation

Some companies are naturally user-centric, where experience is part of their DNA and culture. But if you’ve accepted the challenge of working on a UX, digital transformation, or service design project for a company that isn’t — what can you do to change the status quo of well-established business processes? Liga will share both her personal success and failures with integrating UX, service design, and customer centricity practices to an insurance company. By the end of this talk, you should be armed with key change management strategies and inspiration for changing the mindset of your project stakeholders—or even an entire organisation. 

Liga Letina

Liga Letina is a UX and service designer, design manager, mentor, tutor, and creative workshop facilitator with more than 12 years experience.

Currently, Liga is the Head of the New initiatives unit at  "If P&C insurance, a leading insurance company in the Baltics and Nordic countries, where she leads engineering and design teams working on global and group-wide initiatives and projects. Her responsibilities include promoting user centricity and design processes in organisations and creating a stronger design synergy with classic business and IT processes.

Before joining If P&C Insurance,  Liga worked as a UX and service designer focused on solving complex challenges in fintech, banking, the public sector, education and healthcare. 


Before you level up your skills at WebExpo

We use cookies and similar technologies to offer you a better browsing experience.

To get the most out of your visit, please accept them to make sure WebExpo’s website stays at the top of its game. You can adjust your cookie settings now by clicking “Manage my cookies” or change your preferences at any time by clicking on “Update my Cookies” in the footer.