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Continuous Research: When Non-Researchers Take The Lead
Continuous interviewing is important. However, it doesn’t always have to be the UX-researchers who do the talking – product managers and designers can play an active role, too. In this talk, you’ll learn how generative research is done at Showmax and how it accelerates learning for all teams, including development. Šimon will share the challenges you might encounter when introducing these practices at your company and the tools you could benefit from.