Gamification 101

“Who can profit from leveraging game mechanics and how can they use them for their own project.”

Business Hall 30 min


  • What is it about?

    Jan: Gamification is trend of 2012. It's not about Facebook games nor Diablo 3. I will tell you, how can gamification help you, who can profit from it, and how can you leverage it for your own project.

  • What will the visitors get from it?

    Jan: Awareness of applicability for their own project and basic instructions how to implement it.

  • For whom it is?

    Jan: 1. For B2C business with short sale cycle, which cares about customer loyalty. 2. For interaction designers, who plan to use game mechanics. 3. For everybody, who likes fun!

  • What do I presently work at?

    Jan: I explore new ways of employing games to reach higher goals than just having fun.

  • Which of my existing achievements do I value the most?

    Jan: The one thing I value the most is people around me. People I had chance to meet and to work with on ambitious projects.

  • What would I like to achieve?

    Jan: Inspire more people than just the few around me.

  • What do I look forward to at the WebExpo?

    Jan: I am looking forward to meet experts from different fields than the ones I know already.

Jan Vlček

UX designer & developer Gameful Studio