Three creatures in our heads

“In our heads we have three different entities with which the sites communicate. We'll sort out how to deal with them.”

Design Hall 30 min

  • What is it about?

    Berka: Each web approaches three parts of our brain at once - the reptilian brain, the emotional brain and the rational brain. Every one of them lives its own life and every one of them affects the whole evaluation of your web. It's good to count with this when creating the web and to balance the communication with each of them to reach the maximum.

    We'll show the good web sites and the ones that need to improve, too.

  • What will the visitors get from it?

    Berka: Attenders will be capable to analyse and to design the websites, web applications, and actually any kind of communication, better, since they know how the communication receiver processes what he sees, hears and senses.

  • For whom it is?

    Berka: The presentation is intended to all the people who create something for other people. E.g. the websites.

  • What do I presently work at?

    Berka: All sorts of UX works

  • Which of my existing achievements do I value the most?

    Berka: Building up the functional UX team

  • What would I like to achieve?

    Berka: My goal is to get rid of software that irritates us.

  • What do I look forward to at the WebExpo?

    Berka: A load of clever people!

Berka BerkaUX

Lead of UX&Graphics Department GMC Software Technology, Kentico Software