The Real Me
“In a competitive marketplace, human brands with a clear personality win.”
Design Hall 50 min
What is it about?
Aarron: While some companies use their brand as an opaque facade to hide their questionable practices, others are opening up to their audience and sharing their true personality. The result is a more honest relationship with customers.
Through real world examples, you'll see the key benefits personality creates for companies. We'll discuss how to create Design Personas, the starting point for brand personality, and discover the relationship between brand voice and tone.
What will the visitors get from it?
Aarron: Through real world examples, you'll see the key benefits personality creates for companies and how it can make your business more successful in a competitive market.
For whom it is?
Aarron: Anyone that makes things for humans.
What do I presently work at?
Aarron: I lead the User Experience team at MailChimp, and I'm the author of Designing for Emotion from A Book Apart.
Which of my existing achievements do I value the most?
Aarron: Having a hand in building a platform that serves 2,000,000 humans around the world.
What would I like to achieve?
Aarron: The perfect latte art.
What do I look forward to at the WebExpo?
Aarron: Meeting new people!
User Experience Lead MailChimp