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Gonzalo Fernandéz
Senior Marketing Specialist
uLab
DETAILS
Talk Focus
Roundtable discussion: How to give better content to your community (and more frequently)
Is your community engaged with your content? Are you losing connection with your members because you often don't have new topics or speakers to invite? What about trying other content formats? In this round table discussion we will work together on finding new and interesting topics & speakers, but most importantly - How to find good content for our communities to inspire more frequent meetups.
How do roundtable discussions work?
- Every roundtable discussion includes 5 active participants and a moderator to run the discussion.
- Each participant will prepare a question about the chosen topic to discuss. Please come prepared with a question and be prepared to discuss the questions other participants ask.
- The roundtable discussion lasts a total of 40 minutes, including:
o 5 MINUTES: A quick introduction from each participant about who you are and what you do.
o 35 MINUTES: Interactive discussions about each question (7 minutes per question).
- Other conference attendees are welcome to quietly watch the roundtable discussion. There will always be about 15 chairs set up for an audience. We’ll also be live streaming the discussion for attendees who can’t attend in person
Don't worry if you run out of time! Feel free to continue talking with other participants after the official roundtable discussion ends.
Gonzalo Fernandéz
A passionate online marketer, advertiser and PR specialist. Gonzalo started his career 17 years ago in the world of advertising agencies as a copywriter in Spain, where he worked for brands such as Mercedes Benz, Chrysler, SOS-Kinderdorf, and Digital+. During these years, he was constantly reinventing himself as an online PR specialist, a blogger, a community manager, and a YouTuber. However, as the marketing world grows and companies face new challenges, he has become deeply involved in the world of PPC. He has been working for the reputed marketing mentor and strategist Marketa Kabatova at uLab for the last 6 years. His multidisciplinary experience enables him to not only execute marketing strategies but also create them for other companies in the Czech Republic. His "Czech portfolio" includes impressive clients like Rossum AI, Legito, Xperience (by Kentico), and the Machine Learning Prague and WebExpo conferences (so he really knows how to make our attendees happy).