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Cross-platform life as the new standard
Cross-platform life is going to be the new standard. The average American has access to more than ten connected devices in their household, with more than two computers and two mobile devices on average. But in a vast world of various platforms, third-party integrations, browsers, OS, and their updates, it’s becoming almost impossible to create a perfect digital experience in digital products. 88% of users are less likely to return to a website after a bad user experience. So, how do you deal with this new cross-platform era?