Server-Side: The newest website tracking concept
Every website uses some kind of tracking or marketing codes. Traditionally, these codes were embedded into the HTML. While this method is simple for setting up measurement, it also slows down websites. Plus, it’s very hard to restrict what those tracking codes can do.
Server-side measurement is a new way for managing analytical and marketing codes on websites. In this talk, Pavel will explore how it works, why it’s important, and when it makes sense to use server-side tracking.
April 20, 2023 11:00 am
About your presenter:
Analyst Lead @House of Řezáč
Pavel is an ex-programmer who has worked in web analytics for more than 10 years, creating and implementing measurement strategy for 200+ companies. These days, you’ll find him leading an analytics team at House of Řezáč, which he co-founded, and leading the busy life of a father of three.