Trends: How can we predict the future with 95% certainty?

Presented by:
Pavlína Louženská
Thea Kučerová

Talk focus:


Talk details:

What if it was possible to predict what you’ll wear not just next season but five years from now? What if you could forecast the things you want to buy but also who you’ll fall in love with? Scary? Sure. Exciting? Even more. Let’s take a look at the world of trendspotters and how they operate. Pavlína and Thea will teach you how to spot the trends and how to use that for your business. They will also walk you through the biggest trends of 2024.

April 19, 2023 5:00 pm
Session duration:
40 minutes
Lucerna Cinema

About your presenters:

Pavlína Louženská profile image
Pavlína Louženská
Trendspotter / Founder @HolkyzMarketingu

Pavlína is a consultant focused on trends in technology and society. She's a lead mentor at Google for Startups in Europe and Africa and various other accelerators. She’s the founder of #HolkyzMarketingu, a female empowerment community that currently unites more than 30,000 marketers. Pavlína is a Google Certified Trainer for Design Thinking and Female Entrepreneurship. Together with Thea Kučerová, she also created, a consulting platform focused on trendspotting, and regularly sends out a newsletter on society and technology.

Thea Kučerová profile image
Thea Kučerová
Journalist / Podcaster & Trend Forecaster

Thea Kučerová is an Editor in Chief of ELLE Czech Republic and ELLE Decoration. She is a journalist, content marketer, podcaster, and occasional moderator. She came to the media industry from marketing positions in start-ups, led creative teams, and received Fénix Content Marketing Award three years in a row. Right before coming to ELLE, she wrote for almost 5 years for the daily business newspaper Hospodářské noviny and their luxury magazine ProcNe awarded by the European Newspaper Awards. She is a host of a bi-weekly podcast called Trendspotterky, in which she maps – together with Pavlína Louženská – current trends and phenomena and explains them in a societal context.

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