So wrong it’s right: When breaking best practices is good for your copy

Talk details:

Best practices are tried-and-true rules of thumb that we apply when writing microcopy, like, “keep it clear, concise, and helpful”. These guidelines provide shortcuts for writing copy and validating whether it’s any good, but they are not black and white.

Every rule has its exceptions, every scenario its edge case, and having the experience and confidence to know when and how to break them can set you apart. This talk will address what best practices are, where they came from, and what they’re good for. You’ll also learn when to break them and how to break them well, with plenty of real-life examples.