So wrong it’s right: When breaking best practices is good for your copy

Presented by:
Yael Ben-David

Talk focus:


Talk details:

Best practices are tried-and-true rules of thumb that we apply when writing microcopy, like, “keep it clear, concise, and helpful”. These guidelines provide shortcuts for writing copy and validating whether it’s any good, but they are not black and white.

Every rule has its exceptions, every scenario its edge case, and having the experience and confidence to know when and how to break them can set you apart. This talk will address what best practices are, where they came from, and what they’re good for. You’ll also learn when to break them and how to break them well, with plenty of real-life examples.

April 19, 2023 1:00 pm
Session duration:
40 minutes
Lucerna Great Hall

About your presenter:

Yael Ben-David profile image
Yael Ben-David
Content Designer @Veer

Yael is a UX writer who specialises in complex products. She’s written about health, finance, and other products used by more than 100 million people around the world. After completing her BA in journalism and a MSc and PhD in neurobiology, Yael discovered her passion for making innovative tech accessible to mass markets through clear, helpful, data-driven microcopy. She is also an em-dash enthusiast and an avid baker.

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