From hesitation to confidence: Leveraging insights towards better decision-making

Presented by:
Dalia El-Shimy

Talk focus:


Talk details:

While effective decision-making can seem daunting, it’s also something that’s within everyone’s reach. This talk will explore how to analyze the parameters of the day-to-day decisions that need to be made in a product development environment, as well as the types of questions, methods, and insights that can help provide the information we need to better inform those decisions. The goal is for anyone watching to walk away with a clear process for approaching decision-making with confidence and ease.


The WebExpo program will be confirmed before the conference, including details for this talk.

About your presenter:

Dalia El-Shimy profile image
Dalia El-Shimy
Head of UX Research

Dalia El-Shimy is an engineer-turned-academic-turned-user-researcher. She currently leads UX Research at Miro, a discipline she’s helped build there from the ground up. Before that, she was one of the first researchers at Shopify, where she helped scale the practice from a few researchers to a team of 60+ strong, and co-led the craft across the entire organization.After studying applied maths and electrical engineering, she completed her PhD in engineering at McGill University, doing research that largely focused on the intersection of human-computer interaction and music technology (and which kickstarted her path into UX Research). When she’s not busy asking too many questions, Dalia spends way too much time trying to figure out how to adapt her North American baking recipes to German ingredients and/or obsessing over all things David Bowie.

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