How can a design thinking approach be useful within the public sector?
Presented by:
Michal Kříž
Talk focus:
Development:
Design:
Marketing:
Business:
Talk details:
Michal will share his story of founding one of the very first service design teams for the Czech state administration. In this talk, he’ll cover what worked, what didn’t, and the key insights you need to know if you’re thinking about starting a similar team in your organisation.
Schedule:
About your presenter:
Michal Kříž
Service Design Lead @National Pedagogical Institute of the Czech Republic
Michal worked for more than 5 years at the strategic marketing agency YYY Agency, where he managed projects for clients like CZC.cz, Direct pojišťovna, Mondelez, and Modrá pyramida. He has been leading the digital team at the National Pedagogical Institute for two years now and recently also became the head of the service design team. His passion is breaking the status quo and finding new ways to do things.