You really wanna use Google Analytics 4! Here’s why.
No, the Google Analytics 4 reporting interface is not an unusable hell. You just haven’t given it a chance. In this talk, Jan will introduce the elementary philosophy behind it and show you how to fully customise reports based on your needs. Whether you’re a business owner, online marketer, content manager, or web developer, Jan will make sure you know how to get all the most important data and insights for your work.
About your presenter:
Chief Product Officer @Taste
Jan is one of the leading experts on Google Analytics 4 and related technologies. He is a Google Certified Trainer, experienced consultant, and speaker. As a co-owner of the digital agency Taste and as its Chief Product Officer, he is responsible for the company's strategic product and knowledge development.