Server-Side: The newest website tracking concept

Presented by:
Pavel Šabatka

Talk focus:

Development:
40%
Design:
0%
Marketing:
40%
Business:
40%

Talk details:

Every website uses some kind of tracking or marketing codes. Traditionally, these codes were embedded into the HTML. While this method is simple for setting up measurement, it also slows down websites. Plus, it’s very hard to restrict what those tracking codes can do.

Server-side measurement is a new way for managing analytical and marketing codes on websites. In this talk, Pavel will explore how it works, why it’s important, and when it makes sense to use server-side tracking.

Schedule:
Session duration:
40 minutes
Date:
April 20, 2023 11:00 am
Location:
Marble Hall
Tickets:

About your presenter:

Pavel Šabatka profile image
Pavel Šabatka
Analyst Lead @House of Řezáč

Pavel is an ex-programmer who has worked in web analytics for more than 10 years, creating and implementing measurement strategy for 200+ companies. These days, you’ll find him leading an analytics team at House of Řezáč, which he co-founded, and leading the busy life of a father of three.


Start typing and press Enter to search

Shopping Cart

No products in the cart.

Select currency
CZK Czech Crown
EUR Euro

This Site Uses Cookies

This site uses cookies to offer you a better browsing experience. For processing purposes, your consent is required, which you express by selecting "Allow all." You can change your cookies settings by selecting "Set own settings."