Spread the Experimentation Virus: How to Run 1000 A/B Tests in a Year

Presented by:
Marek Beneš

Talk focus:

Development:
60%
Design:
80%
Marketing:
60%
Business:
80%

Talk details:

Controlled experiments (a.k.a A/B testing) are the gold standard for learning cause-and-effect in scientific research, clinical studies, and in the past decade, also in marketing and product development.

One of the key ingredients of success for Netflix, Amazon, Airbnb, or Booking.com is their ability to scale experimentation across the organisation.

At Avast, we embarked on a journey to spread the same “experimentation virus” within the company. This talk is about this journey, what we learned, what mistakes we made, and what helped us to be able to run 1000 A/B tests in a year.

Schedule:
Session duration:
40 minutes
Date:
April 20, 2023 2:00 pm
Location:
Marble Hall
Tickets:

About your presenter:

Marek Beneš profile image
Marek Beneš
Scaling experimentation @Avast

Marek helps product and marketing teams run experiments to make better products for their customers. He currently leads the Experimentation Enablement team at the cybersecurity company Avast.


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