Streaming app UX and the challenge of designing for Africa

Presented by:
Richard Graham

Talk focus:


Talk details:

Showmax is a video subscription app operating in Africa, designed and built by a team in the Czech Republic. In this talk, Richard will explore how everything — from building features to solution design to development processes — is influenced by designing for an African audience. He’ll look at practical examples of how European and African context differs, the impact this has on product design choices, and how the team overcame obstacles to design user-centred experiences.

Session duration:
20 minutes
April 20, 2023 1:20 pm
Lucerna Cinema

About your presenter:

Richard Graham profile image
Richard Graham
Senior Manager UX & Design @Multichoice

Richard puts his more than 20 years of experience in branding, web and UI design, and frontend development to good use at Multichoice Group as a senior UX and design manager for Connected Video digital products. He leads a world-class Experience Design team, which includes UX design, visual design, interaction design, and a dedicated UX research function, and has helped implement user-centred design processes. Prior to working on Multichoice brands, Richard worked for, an expat video-on-demand (VOD) service, as well as many online M-Net channels and shows, including M-Net, Big Brother, Idols, Survivor, and VUZU.

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