Trends: How can we predict the future with 95% certainty?
What if it was possible to predict what you’ll wear not just next season but five years from now? What if you could forecast the things you want to buy but also who you’ll fall in love with? Scary? Sure. Exciting? Even more. Let’s take a look at the world of trendspotters and how they operate. Pavlína will teach you how to spot the trends and how to use that for your business. She’ll also walk you through the biggest trends of 2024.
About your presenters:
Trendspotter @Trendspotterky.com / Founder @HolkyzMarketingu
Pavlína is a consultant focused on trends in technology and society. She's a lead mentor at Google for Startups in Europe and Africa and various other accelerators. She’s the founder of #HolkyzMarketingu, a female empowerment community that currently unites more than 30,000 marketers. Pavlína is a Google Certified Trainer for Design Thinking and Female Entrepreneurship. Together with Thea Kučerová, she also created Trendspotterky.com, a consulting platform focused on trendspotting, and regularly sends out a newsletter on society and technology.