Social analytics: You can't change what you don't measure

“3 case studies on measuring, analysing and optimization of your social media activities”

Business Hall 30 min


  • What is it about?

    Eliška: Whether your goal in social networks is to direct sell or to support your brand, everything is possible to measure - and on that base to optimize and improve. We will demonstrate on practical examples how to do it.

    Vojtěch: Eliška has described it nicely, I just add, we will talk that there is a meaning about gaining useful data. Even it is not visible at the first sight. Or there are no data at all.

  • What will the visitors get from it?

    Eliška: The clients will find out what should they hear from their "social media gurus", if the efficiency and the result of their activities is what they are interested in.

    Vojtěch: The clients will find out it is possible to measure the performance and the campaing creators will find out how to do it.

  • For whom it is?

    Eliška: It will be the live preview of techniques and tools for specialists, to help them to retrieve the data that they want to report to their superiors and that they need for optimization.

    Vojtěch: For everyone who doesn't want to miss Eliška's talk.

  • What do I presently work at?

    Eliška: At I consult for clients the strategies and the evaluation of the propagation and campaigns efficiency in social networks - entrance, marketing use, customer care, awareness increasing. And I teach the topics related to the social media.

    Vojtěch: Fortunately I do like what I do for living. I help clients making their tools to measure and that they know where to look for data. And to make their web sites easy to understand for their visitors. And to sell of course.

  • Which of my existing achievements do I value the most?

    Eliška: When I use the numbers and convince the sceptical client that there is still a space in social networks for him or her. And the very successful marketing campaigns for Generali.

    Vojtěch: I try to enjoy things I succeded with. Either there are some large projects, such as redesign of Home Credit or Tatra website, wonderful lecture or when Eliška (but the different one - the tiny one) cries all the night long and I do wake up in the morning and head to the office.

  • What would I like to achieve?

    Eliška: To make companies seriously measure their activities in social networks.

    Vojtěch: To not to still convince the clients about the meaning of minding the customer and the meaning of measuring what he does at all. And the meaning of analyse those numbers. So me and Eliška do pretty nod in agreement together.

  • What do I look forward to at the WebExpo?

    Eliška: To visit the talks of topics I know a little about, and to find out how could it be useful for me in the future.

    Vojtěch: I dare to say that I look forward to almost the same each time - other attenders, interesting talks and precisely mixed drinks.

Eliška Hutníková

Social Media Specialist

Vojtěch Mikula

UX & Web Analytics Consultant