Social Media Guru? No, thanks
“Who should be in charge of social media in the company, what it means and why you should not want to "guru".”
Business Hall 30 min
Video
-
What is it about?
Adam: Social media is not just the buzzword, it is the actual trend and a lot of companies can have it or loose it. But how to seize it all and not get caught into the trap of crappy gossip? First advice: use your common sense and ask yourself - what is it good for?
-
What will the visitors get from it?
Adam: The sceptical bird-view of what others are trying to sell them. A couple of simple tricks and perhaps a bit of passion to see the things different.
-
For whom it is?
Adam: For all who don't want to get stuck and want to see farther, to know more. Even for objectors or fans of the fashion catchwords.
-
What do I presently work at?
Adam: I try to help companies and organizations to realize what a holistic approach to social media means. It is not just marketing, but a mix of marketing, PR, Customer care, sales and often simply a human touch / social layer on the top of any business.
-
Which of my existing achievements do I value the most?
Adam: I guess the most visible is the mark I left on mBank after its start, but I value most the people I met over last 10 years and the fact I sometimes helped them to connect with each other.
-
What would I like to achieve?
Adam: I would like to get this connecting skill I have on a next level and go international. And it would be nice to be independent on time and space - work from anywhere in the world.
-
What do I look forward to at the WebExpo?
Adam: Meeting great people and get the inspiration from both lectures and informal conversations.
Adam Zbiejczuk
independent social media consultant BabelGuide.com
