Premium Workshop: Four ways to make a better survey

Presented by:
Caroline Jarrett

Workshop focus:


Workshop details:

Workshop summary

We’ve all seen too many examples of bad questionnaires where our response is “Ouch!” It’s not easy to create a great survey, but there are ways to make better ones.

What will the attendees learn?

Come to this half-day workshop to learn four ways to improve your survey so that you get plenty of useful responses. It’s a workshop, not a lecture. You’ll be working on practical examples using Caroline’s ideas, and you’ll have the opportunity to bring your own experiences and discuss them with her and with other attendees.

  1. Goals: Ruthlessly focus your survey on an immediate decision. – We will look at the survey process from goals to decisions. You’ll practice working through an exercise that helps you to make sure that your survey will give you the data you need to make a good decision.
  2. Sample: Write an invitation that makes people want to answer. – You’ll learn why people do or do not respond to survey invitations, and will put the theory into practice by writing an invitation to an example survey
  3. Questions: Ditch the rating scales. – You’ll learn about the four steps of answering a question, and why the rating scales we see everywhere are difficult to create. You’ll practice turning a rating question into a good question.
  4. Responses: Lose your fear of open answers – Although it’s true that numeric answers can be easier to analyse, open answers can get you more accurate data. You’ll learn about the benefits and challenges of open answers and you’ll practice turning a set of open answers into rich data.

Caroline is the author of “Surveys that work: A Practical Guide for Designing and Running Better Surveys” and has years of experience of helping clients to improve surveys. Come to her workshop to practice some of her techniques and to learn and share with other attendees.

Who is the workshop for?

The course is suitable for all levels, from absolute beginners to those who are experienced at running surveys – but welcome the chance to develop skills, share their expertise and make connections with colleagues.


This premium workshop is part of the WebExpo conference and will take place on Friday, April 21st.

April 21, 2023 9:00 am
Tickets available:
No tickets available - Fully booked
NN IT HUB Prague
Additional notes:
9:00 - 13:00 - Half Day Workshop

This workshop includes snacks, water, tea and coffee.

About your presenter:

Caroline Jarrett profile image
Caroline Jarrett
Forms specialist @Effortmark

Caroline Jarrett is the forms specialist, helping clients to make forms easier to fill in, using techniques drawn from service design, content design, interaction design and user research. Recent clients include NHS Digital and the UK Government Digital Service.Caroline is the author of "Surveys That Work: A Practical Guide for Designing and Running Better Surveys", and co-author of "Forms That Work: Designing Web Forms for Usability" and "User Interface Design and Evaluation".

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