Part 4 of 4 The first three WebExpo 2026 Wrapped posts in this series judgement, clarity and fundamentals. The Discomfort Zone made it personal: what do those demands cost people? Tucked into the tight Lucerna Small Hall, it felt deliberately different from the rest of WebExpo: less polished case studies, more honest conversation; fewer tool […]

Part 3 of 4 This series has made two arguments so far: the Great Hall asked for human judgement; Lucerna Cinema showed clarity as a working practice. Marble Hall put both under pressure. This was the room where work got faster: AI rewriting product roles, agentic software building workflows, analytics becoming recommendations, DevOps compressing deployment […]

Part 2 of 4 From the Great Hall’s case for human judgement, we move into Lucerna Cinema. This was the room of working systems: containers, MCP servers, product maps, typography, authorisation, research engines, Git, contract testing, funnels, refactoring, search visibility and AI adoption. The common thread was clarity. Not tidiness for its own sake. Clarity […]

Part 1 of 4 WebExpo turned 18 this year. Old enough to vote, drink and ask the hard questions. The Lucerna Great Hall, our main stage, went straight for the big one: as AI, automation and web platforms accelerate, what still depends on human judgement? Across two days, the room went from flapping drones in […]

At WebExpo 2025, Karel Smutný’s talk, “The path to end-to-end teams”, challenged one of the most common assumptions in product development: that organising people into specialist teams makes organisations more efficient. Karel opened with a simple room survey. Most attendees worked on large-scale products, organised around specific components or functions. But when asked if this […]

It seems simple. Share a complete presentation to an eagerly awaiting audience. A polished story. Clean slides. A confident delivery from an expert clearly loving the chance to share their knowledge. What you don’t see is everything that happens before that moment. At WebExpo, we have spent a lot of time thinking about that gap. […]

The digital world is moving forward at a crazy speed, mostly thanks to AI, but one thing remains the same: we are still building tools for people. And people are diverse. That’s why I’m so happy that WebExpo 2026 again brings a solid dose of accessibility topics. Whether you are a developer, a designer, or […]

The awkward budget conversation You want to go. Your colleagues want to go. But someone needs to approve the spend, and “it’ll be really good, I promise” rarely survives a finance review. Here is the thing: most people pitch conferences as “I’ll learn stuff.” That is true, but it barely scratches the surface. After 16 […]

The world has been changing super fast lately, but no worries, WebExpo is back as usual and again with another dose of great research talks. Whether you’re a researcher or PM, designer or a developer interested in user research, these are the sessions you should not miss. I can still remember the amazing talk Nick […]

A voice clone closing a sales call. A SaaS funnel rebuilt from the wreckage, with the numbers to prove it. Six behavioural archetypes that explain why your team is not adopting AI. And a framework that asks whether your next product decision should be data-driven or time-driven. Here are eight sessions for the people who […]