From yes/no to “walk me through”: Nikki Anderson’s TEDW framework for better questions
Stop asking, start listening: The power of the TEDW model in user research and beyond At WebExpo 2025, Nikki Anderson delivered a focused and practical talk on one of the most underestimated skills in product development and business: asking better questions. Titled Turn curiosity into data gold with TEDW questions, the session unpacked a deceptively […]