Four ways to make a better survey

Presented by:
Caroline Jarrett

Workshop focus:


Workshop details:

Workshop summary

We’ve all seen too many examples of bad questionnaires where our response is “Ouch!” It’s not easy to create a great survey, but there are ways to make better ones.

What will the attendees learn?

Four ways to improve your survey:

  • Goals: Ruthlessly focus your survey on an immediate decision
  • Sample: Write an invitation that makes people want to answer
  • Questions: Ditch the rating scales
  • Responses: Lose your fear of open answers

Who is the workshop for?

The course is suitable for all levels, from absolute beginners to those who are experienced at running surveys – but welcome the chance to develop skills, share their expertise and make connections with colleagues.


This premium workshop is part of the WebExpo conference and will take place on Friday, April 21st.


4,200.00 CZK - + Buy Now

April 21, 2023 9:00 am
Tickets available:
MSD Riverview Building
Additional notes:
9:00 - 13:00 - Half Day Workshop

This workshop includes snacks, water, tea and coffee.

About your presenter:

Caroline Jarrett profile image
Caroline Jarrett
Forms specialist

Caroline Jarrett is the forms specialist, helping clients to make forms easier to fill in, using techniques drawn from service design, content design, interaction design and user research. Recent clients include NHS Digital and the UK Government Digital Service.Caroline is the author of "Surveys That Work: A Practical Guide for Designing and Running Better Surveys", and co-author of "Forms That Work: Designing Web Forms for Usability" and "User Interface Design and Evaluation".

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