Authentication UX

Presented by:
Vitaly Friedman

Talk focus:


Talk details:

Nobody wakes up in the morning hoping to finally identify crosswalks and fire hydrants that day. Yet every day, we prompt users through hoops and loops to sign up and log in. It’s about time we change that!

Authentication is a tricky subject. There are so many terms floating around us, from 2FA to MFA to OTP — and it might be difficult to make sense of what we need and when we need it. But authentication is everywhere, and sometimes it’s extremely frustrating causing massive costs for customer service, and sometimes it’s simple and seamless.

In this session with Vitaly Friedman, UX consultant and creative lead behind Smashing Magazine, we’ll dive deep into the remote trenches of security and authentication UX. We’ll discuss how to make security more user-friendly, current authentication methods, social sign-in, passwords, passphrases and password managers, two-factor authentication (2FA), MFA, SSO, one-time-passwords, QR codes UX, passwordless authentication, password recovery, security questions and how to deal with CAPTCHAs.

My program: clientside
April 20, 2023 10:00 am
Session duration:
40 minutes
Lucerna Great Hall

About your presenter:

Vitaly Friedman profile image
Vitaly Friedman
Creative Lead and Co-founder @Smashing Media

Vitaly loves beautiful content and does not give up easily. Born in Minsk, Belarus, he studied computer science and mathematics in Germany. While writing algebra proofs and preparing for software engineering at nights in the kitchen, at the same time he discovered passion for typography, interface design and writing. After working as a freelance designer and developer for 6 years, he co-founded Smashing Magazine back in 2006, a leading online magazine for designers and developers. His curiosity drove him from interface design to front-end to performance optimization to accessibility and back to user experience over all the years.Vitaly is the author, co-author and editor of all Smashing books (, and a curator of all Smashing Conferences ( He currently works as creative lead of Smashing Magazine ( and front-end/UX consultant in Europe and abroad, working with European Parliament, Haufe-Lexware, Axel-Springer and a few other companies.

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