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So wrong it’s right: Breaking best practices in copywriting

Yael Ben-David is a wordsmith who took an unconventional path from journalism to neurobiology and, eventually, to the realm of complex product copywriting. It’s this diverse blend of skills that empowers her to shed light on the strategic moments when deviating from best practices can lead to remarkable outcomes. Navigating the delicate art of deviating […]

Breaking language barriers of your web

In the world of global audiences web developers are facing the challenging task of creating experiences that transcend borders and languages. Preston So who is a designer, developer, and polyglot dove into this topic at WebExpo 2023. Let’s take a closer look at some of the advancements in multilingual web design Preston covered in his […]

7 steps to make your business survive

According to the American Enterprise Institute, 40% of today’s Fortune 500 companies (list of the 500 largest U.S. companies by revenue) will no longer exist in 10 years. The life expectancy of companies is decreasing, it used to be 60 years and now it’s about 10 years. How can you make your business survive and […]

Riding the wave of tomorrow – Forecasting future trends

Take a look around yourself and your social bubble. Do you see at least one monstera plant? A freelancer or someone with a side hustle? Someone who does yoga or cold therapy? These are all trends and at WebExpo 2023 Pavlína Louženská together with Thea Prokop [formerly Kučerová] gave a talk on their predictability. So […]

Make designers fall in love with your design system

You know the feeling when somebody restricts you from something and suddenly it’s the only thing you want to do? The same thing happens to designers when they encounter a promissing component in most design systems as Nathan Curtis claimed in his talk “How to make and share more flexible UI components” at last WebExpo. […]

The secret ingredient to true agility

Hiring a scrum master, running sprints, and using the word agile in every other sentence…These are the signs of an agile company, right? After spending over a decade consulting on agile transformations and organisational design, Karel Smutný has observed a common misconception: many companies adopt agile practices just to be cool, yet missing out on […]

What is the Largest Contentful Pain(t) of your website?

In the fast-paced digital world, where every second matters, the speed at which a website loads can make or break the user experience. Despite being a crucial metric, Largest Contentful Paint (LCP) is still the one most websites struggle with. Let’s dive into this topic with the site-speed optimisation expert Harry Roberts. Why should I […]

48 LinkedIn posts in 8 hours

While creating a half-year company’s LinkedIn content in one man-day seems like a mission impossible for a human, it’s a daily bread for AI generators. Vladana Bačová knows better than anyone as a content marketer and CEO of a marketing agency Pretty Much Nomads, how important it is to stay at least one step ahead […]

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