Date
May 29, 2025 10:00 am
Duration
40 min
Location
Lucerna Great Hall
In many products, search is critical, yet too often it’s forgotten or overlooked. Many users rely heavily on search, and investing in good search experiences is almost always a very smart investment. So, how do people search and what do they expect from a first-class search experience in 2025? And what can you do to design better experiences for them? In this talk, Vitaly will explore how to design better autocomplete, deal with complex filters, improve sorting, build better search result pages — and much, much more. Roll up your sleeves: expect plenty of real-life examples, dos and don’ts, and a healthy dose of “Aha!”-moments.
Vitaly Friedman
UX Lead
European Parliament, Smashing Media
Born in Minsk, Belarus, Vitaly studied computer science and mathematics in Germany. After working as a freelance designer and developer for six years, he co-founded Smashing Magazine back in 2006, a leading online magazine for designers and developers. Vitaly is the author, co-author, and editor of Smashing books, a curator of Smashing Conferences, and a leading front-end and UX consultant, working with the European Parliament, Haufe-Lexware, Axel-Springer, and more.
