Date
TBC
Duration
40 min
Location
TBC
Note: This session is included in the conference ticket, but specific program has not been finalised.
Most marketing teams lack the bandwidth—or budget—for a dedicated competitive intelligence function. At Ataccama, we turned to AI agents to bridge this gap, creating an “agentic competitive intelligence team” that monitors the market, uncovers insights, and empowers sales with timely guidance. In this talk, I’ll share how we built it, the pitfalls we encountered, and what really works (and doesn’t). Attendees will leave inspired with practical insights to build their own lean, AI-powered competitive program.
Anja Duricic
Product Marketing Manager
Ataccama
Anja is a Product Marketing Manager at Ataccama, a company helping organisations make smarter, faster business decisions with its Agentic data trust platform. With six years in the data management space and a background in sales and enablement, Anja brings a unique customer-first perspective to marketing. She currently leads product marketing for two products, including an AI solution, and drives Ataccama’s competitive intelligence program.
