Date
May 28, 2026 3:00 pm
Duration
40 min
Location
Lucerna Cinema
AI-powered search (AIO) is reshaping how visibility works — and why traditional SEO metrics are no longer sufficient as organic traffic declines. As search engines increasingly generate answers directly, brands may lose clicks while gaining influence. This talk introduces AIO and GEO (Generative Engine Optimisation), explains how they transform user behavior and classic SEO fundamentals, and shows how to measure success beyond traffic. You’ll see practical examples of tracking AI visibility, citations, sentiment, and competitive presence using real data sources, technical approaches, and real-world reporting.
Aneta Holá
Data analyst
Aneta is a freelancer specialising in web analytics and she is a Google Certified Trainer for Google Analytics 4. She thrives in tools like GA4, GTM, and Looker Studio, and she excels in web analytics implementation and reporting. Aneta is passionate about helping companies harness the power of data and actively encourages women to explore and thrive in the realm of web analytics.
Aleš Moravec
Business Intelligence Consultant
Aleš is a freelance Business Intelligence developer specialising in collecting and interpreting data using modern cloud platforms. He thrives in tools like Snowflake, GCP, and Keboola, and he excels in web analytics using GA4 and Adobe Analytics. Aleš is passionate about measuring brand visibility in AI-driven search and helping companies build data warehouses to effectively leverage modern distribution channels.
