From SEO to AIO: The new era of search visibility

AI-powered search (AIO) is reshaping how visibility works — and why traditional SEO metrics are no longer sufficient as organic traffic declines. As search engines increasingly generate answers directly, brands may lose clicks while gaining influence. This talk introduces AIO and GEO (Generative Engine Optimisation), explains how they transform user behavior and classic SEO fundamentals, and shows how to measure success beyond traffic. You’ll see practical examples of tracking AI visibility, citations, sentiment, and competitive presence using real data sources, technical approaches, and real-world reporting.