How bad typography kills UX

Typography is a key part of every design – yet it’s often an afterthought, until something goes seriously wrong. What can we learn from a PR disaster for IKEA, the wrong movie winning an Oscar, and a disaster at the Pope’s grave? That typography isn’t just about aesthetics – it’s a critical part of user experience.

In this fun, fast-paced session, you’ll sharpen your eye for type and pick up practical tips to make your digital product clearer, more effective, and far better for your users. Learn how to transform typography from a silent killer into one of your most powerful tools for creating standout user experiences.