Date
TBC
Duration
40 min
Location
TBC
Note: This session is included in the conference ticket, but specific program has not been finalised.
What if the usual advice on designing UX, creating products and building teams is all wrong? What if the key to success is to ignore your users? To make products intentionally harder to use? To launch prototypes before they are ready? Or to purposefully build incompatible teams? How about doing what your stakeholders explicitly don’t want to do?
Benjamin Rancic
Design Director
Interblock Gaming
Benjamin is a design director, currently leading creative teams across the globe to deliver successful gaming projects at Interblock. Previously, he worked in a number of digital consultancies and design agencies in London and Slovenia for clients in banking and energy, through to telecoms and aviation, as well as FMCG and tourism.
