Date
May 29, 2026 9:30 am
Duration
8 hours
Tickets
25 seats left
Location
MSD, FIVE Office Building (Room 1)
This workshop includes snacks all day and hot lunch.
In complex products, “intuitive” design isn’t always enough. When users face massive data tables, intricate dashboards, and high-stakes decisions, content becomes a critical companion, guiding and supporting them throughout their journey.
This full-day workshop teaches you how to build a strategic content design framework for professional systems and how to leverage AI tools effectively to execute it. You’ll learn to create clear, consistent content that helps users succeed, evaluate AI-generated copy, and build scalable style guides that work across your entire product.
What will attendees learn?
- Define voice, tone, style, and terminology that scales across professional products
- Build a strategic content design framework for complex, data-heavy systems
- Create practical writing frameworks for common UX patterns (error messages, success states, dashboards, navigation)
- Brief and evaluate AI-generated content effectively
- Give constructive feedback to writers and AI tools
- Apply content design principles across different languages and contexts
Who is the workshop for?
This workshop is designed for product managers, designers, researchers, and developers working on complex or data-heavy systems. You don’t need to be a professional writer — this is for anyone who needs to think strategically about content, brief writers or AI tools, or evaluate whether content serves users effectively. If you work with dashboards, enterprise platforms, fintech, or any system where clarity is critical, this workshop is for you. The frameworks and principles taught are also highly applicable to localisation efforts, allowing you to maintain consistent voice and terminology across languages and markets.
What are the attendee requirements?
Attendees should bring a laptop and come with a curious, strategic mindset. No professional writing expertise is required — just a willingness to think critically about how content shapes user experience. If possible, bring examples of content challenges from your own product (screenshots, text samples, etc.) to make the exercises more relevant to your work.
Michal Kessel Shitrit
Head of English UX Writing
Draft
As Head of English UX Writing at Draft, Michal spends her days juggling Figma files and crafting content for a diverse set of products. She has worked across fintech, e-commerce, and enterprise platforms, helping brands ship clear, intuitive user experiences. With a strong background in localisation, she has helped teams adapt content for global audiences, ensuring products resonate across different languages and markets.
