Conference Talk
Presented byŠimon Zámečník

Session focus

  • AI & ML & Bots
  • Automation
  • Data
  • Future of Work
80%
Dev
0%
Design
80%
Marketing
80%
Business

Schedule

Date

May 27, 2026 10:20 am

Duration

20 min

Location

Marble Hall


Session details

AI today is no longer just about automation or experimentation. When used correctly, it helps companies better understand their data, uncover hidden patterns, and make higher-quality business decisions.

This talk focuses on practical approaches to data processing that drive business growth. Through real-world examples, we will show how we address these challenges at ui42 and how AI enables us to quickly and effectively evaluate ROI, analyse product margins, predict inventory needs, and process extremely large volumes of inconsistent data from multiple sources.

The goal of the talk is to demonstrate that AI does not have to be a complex experiment, but a practical tool that brings clarity to data and turns insights into real business decisions.

Meet your presenter

Šimon Zámečník

Technical Architect

ui42

Connect with Šimon

Šimon is an experienced technology leader and long-standing member of the ui42 team, where he has worked since 2007. Before joining ui42, he gained hands-on experience in software development and IT infrastructure, working with technologies including C, C++, Java, and PHP. At ui42, he grew from a web developer into the lead developer of the BUXUS e-commerce platform, now powering hundreds of international projects across markets from Japan to the United States. Today, he works as a Technical Architect, focusing on system design, solution architecture, and building sustainable development practices while mentoring and growing the engineering team.

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