Free Workshop: The art of nailing the job – Crafting Jobs to Be Done that work

Are you ready to unlock the power of Jobs-to-be-Done? In this interactive workshop, Martina will guide you through transforming research insights into actionable JTBD. You’ll learn the fundamentals of the JTBD framework, why research is key to shaping effective jobs, and how to tackle common first-timer challenges. The session will also touch on how AI can support and enhance the process. Through real-life examples, engaging exercises, and expert insights, you’ll discover how to identify and articulate the core jobs your customers hire your product to do.

What will attendees learn?

Martina will cover the key steps in converting research insights into JTBDs, touching on practical challenges and considerations. You’ll understand how to use research to inform your JTBDs and explore ways AI tools can aid in the process, helping to streamline the workflow.

Who is the workshop for?

For Devops Engineers, SREs, and Testing Engineers.

What are the attendee requirements?

This workshop is for product managers, business leaders, designers, and researchers who want to apply the JTBD framework to real-world research. No prior experience with JTBD is required, and all you need is a curiosity to explore how research can be transformed into clear, actionable strategies.

How to register for this workshop?

No preparation or computer is needed. We’ll be using sticky notes and hands-on activities to maximise the in person experience. Just bring your curiosity and a willingness to learn!