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Conference Talk
Presented byLautaro J. Russo

Session focus

  • Data
  • Design Thinking & UX
  • Research
  • Service Design & CX
60%
Dev
80%
Design
80%
Marketing
100%
Business

Schedule

Date

May 29, 2024 4:20 pm

Duration

20 min

Location

Marble Hall


Session details

In this talk, Lautaro will discuss the advantages and the step-by-step process of developing an ad-hoc metrics system for a SaaS product. He’ll highlight how using a system like this can offer valuable insights and help you make data-driven decisions to enhance a product’s performance and improve user satisfaction. The methodology will cover topics like identifying key metrics, setting up data collection mechanisms, utilising analytics tools, and leveraging data you obtain to drive continuous improvement in a SaaS offering.

For questions and further discussion find the speaker in the Speaker’s Corner right after their talk.

Meet your presenter

Lautaro J. Russo

Sr. Quantitative UX Researcher

MEWS

Connect with Lautaro

Lautaro is a mix-method researcher with a background in psychology and statistics. His field of expertise is creating metrics and quantifying psychological variables. He has worked in many diverse fields, such as hospitality, fintech, esports, and politics. Currently, Lautaro is working on finishing a book on UX research.

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