Bridging the gap: Strategies for designers to speak business and elevate UX

In this engaging 40-minute talk, Nati will explore the art of persuading businesses to invest in design efforts through a real-world success story. You’ll discover four invaluable strategies that empower designers across all industries to effectively communicate their work, secure resources, and drive design to the forefront. Nati will also show you how to acquire tools to bridge the gap and navigate the delicate balance between user-centred design and business objectives, ensuring your designs receive the attention and prioritisation they deserve. Don’t miss this opportunity to enhance your design advocacy skills and elevate your UX projects to new heights.

For questions and further discussion find the speaker in the Speaker’s Corner right after their talk.