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Cognitive warfare: Dissecting the strategies behind misinformation

Navigating the maze of cognitive warfare

At our most recent WebExpo, Jindřich Karásek, a senior cyber threat researcher and esteemed expert in cognitive warfare, delivered an insightful talk “The astounding web of cognitive warfare”. His discussion illuminated the intricacies of cognitive warfare, a subject often shrouded in misunderstanding, and explored its implications in today’s digital landscape.

Understanding cognitive warfare and its significance

So what is cognitive warfare? Firstly, it’s different from traditional warfare, but shares similar objectives to warfare in general. “The goal of cognitive warfare is to gain the strategic advantage so that it’s easier for you to defeat the enemy”, explains Jindřich. This statement encapsulated the essence of his talk, as he elaborated on how cognitive warfare seeks to undermine the decision-making capabilities of populations, making them susceptible to manipulation.

Through the talk, it became evident that the digital age has provided new battlegrounds for such warfare. With cognitive warfare being a part of hybrid warfare, this is a concept that encompasses both physical and psychological tactics aimed at destabilising adversaries. “If you are powerful, you have enough resources, but if you do not, you want to do it faster, cheaper, or whatever”. This succinctly indicated that cognitive warfare is increasingly crucial for entities lacking the military might to engage in traditional conflict.

The personal journey that sparked research

Jindřich’s personal experiences during the COVID-19 pandemic provided a poignant backdrop to his research. He shared, “During the COVID years, some of my friends started to hate me because I got vaccinated”. This personal anecdote highlighted the profound division that misinformation can create, even among close friends. He observed how individuals, including rational and educated, could be transformed into fierce opposers of the vaccine, driven by targeted narratives and misinformation campaigns. This transformation prompted Jindřich to delve deeper into the mechanics of cognitive warfare, seeking to understand the psychological shifts occurring in society.

Tools of the trade for cognitive warfare

As the talk unfolded, Jindřich addressed the methodologies and tools that drive cognitive warfare today. He introduced attendees to essential concepts, equipping them with the vocabulary necessary to navigate this complex topic. In essence, if we are able to recognise dark patterns, then we can be resilient and hence less influenced by the negative intentions of the enemy, he shared while emphasising the importance of awareness in combating manipulative practices online.

UX dark patterns: Screenshot from Jindřich Karásek's WebExpo presentation on manipulative design tactics.
Credit: Jindřich Karásek

Jindřich highlighted the role of AI and natural language processing (NLP) in detecting and analysing cognitive warfare tactics. These tools can be leveraged to uncover attempts to influence populations through coordinated misinformation efforts. The mention of AIs and sophisticated algorithms sparked interest in the audience, showcasing the blend of technology and psychology in the struggle against cognitive manipulation.

Real-world examples illustrate theoretical concepts

To ground the audience in practical reality, Jindřich presented a case study concerning an ongoing information operation impacting the Czech Republic. He explained how foreign actors exploit social media platforms to spread misinformation, with eyes firmly set on undermining trust within society. “They want to find the opinion leaders. They want to understand the relationships between us”, he explained, shedding light on how adversaries seek to exploit societal structures.

Ongoing PsyOP in Czechia: Screenshot from Jindřich Karásek's WebExpo presentation on operations in Czech Republic.
Credit: Jindřich Karásek

Through compelling data, he demonstrated that ads seeded with disinformation can influence thousands in a single day, highlighting the breadth of influence cognitive warfare can wield. “They are able to target like 75% of the Czech population daily”, he shared, illustrating the insidious reach of disinformation campaigns.

Strategies for resilience and awareness

Jindřich continued, but shifted focus towards empowerment and resilience. He pointed out the critical role of individuals in combating cognitive warfare, underscoring the need for awareness and vigilance. “You need to accept the fact that you are vulnerable”, he cautioned, urging the audience not to dismiss the potential impact of misinformation on their beliefs and behaviours.

His advice resonated deeply, particularly amidst growing concerns over the stability of information sources in the digital age. One notable recommendation was to foster open dialogues with those who may have succumbed to false narratives, as he stated, “you need to keep your connection with them, and elaborate on what you did together in the past”. This notion of maintaining ties through shared experiences provided a refreshing take on how to combat cognitive warfare on a personal level.

Looking forward in the age of cognitive warfare

In wrapping up his presentation, Jindřich Karásek painted a comprehensive picture of cognitive warfare, grounded in personal experience, analytical techniques, and real-world implications. His exploration provided valuable insights not only for cybersecurity professionals but also for anyone engaged in navigating the ever-evolving realm of digital information.

For those interested in diving deeper into this critical topic, check out the full video recording of Jindřich’s talk with accompanying slides below. Explore his findings further to enhance your understanding of cognitive warfare and its implications in our interconnected world.

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