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Your WebExpo networking game plan: Tips, tricks, and tactics

WebExpo is the ultimate gathering for professionals in web development, design, product management, business, marketing, and AI. While learning from top experts is always exciting, one of the greatest benefits of attending is the chance to build new ties with over 1,600 professionals from all around the world.

For some, networking is second nature; for others, it can feel daunting. Whether you’re attending with your team or flying solo, whether you thrive in social settings or prefer to observe, these networking tips will help you form lasting bonds with confidence.

1. Clarify your networking goals

Networking isn’t just about quantity; it’s about quality. Before WebExpo, take a moment to define your intentions. Are you looking for a mentor? Exploring potential job opportunities? Searching for collaboration partners? Having clear goals will help you focus on what matters most, rather than just collecting business cards.

2. Preparation = confidence: Set yourself up for success

Before WebExpo, take time to:

  • Browse the speaker lineup and conference program.
  • Join the official LinkedIn event and engage with attendees.
  • Announce on social media that you’re attending—your network might surprise you by introducing valuable contacts.
  • Polish your LinkedIn profile and ensure your website or portfolio is up to date.
  • Fill in your profile in the WebExpo conference app (Eventee) to start networking in advance. This option will be available closer to the conference.
  • Create a short, compelling elevator pitch and brainstorm some icebreakers to ease into conversations.

3. Adopt a proactive and genuine approach

First impressions matter. WebExpo has no official dress code, but wear something that makes you feel at ease. A warm smile, good eye contact, and a proactive attitude go a long way. Most attendees are keen to meet others, so taking the first step makes networking easier for both you and them. Show sincere interest, ask thoughtful questions, and approach interactions with curiosity rather than just self-promotion.

Pro tip 1: Wear a unique conversation starter, like a fun pin, a memorable T-shirt, or even an eye-catching laptop sticker. It gives people an easy reason to come up and say hi.

Pro tip 2: Instead of the usual “What do you do?” ask more intriguing questions like, “What’s the most rewarding thing you’ve worked on recently?” or “What trend in your industry are you excited about right now?” This opens the door for deeper dialogue.

Pro tip 3: After a great chat, jot down a few key points about the person (like “Loves hiking” or “Has a dachshund named Slinky”) on their business card or in your phone. Use these details when following up—it shows you were truly listening and makes follow-ups more personal.

4. Engage in networking hotspots

The best connections often happen outside formal sessions. Be intentional about where you spend your time:

  • Speakers’ Corner – Approach speakers after their talks to ask for further insights on their topic.
  • Discomfort Zone – Take part in discussions on thought-provoking topics.
  • Mentor Café – Swap stories with industry pros, get insights and ask those burning questions. Plus, we’ve prepared icebreaker questions to get conversations flowing!e.
  • Lucerna Gallery – Mingle with fellow attendees over a proper flat white or Darjeeling tea (brewed by a dedicated tea master 😏 🍵).
  • Conference parties – A relaxed setting where barriers drop and conversations flow naturally.

Pro tip 4: Instead of simply saying, “Great to meet you,” try wrapping things up with something like, “I’d love to continue this chat—mind if I message you next week?” or “If you ever need [your expertise], don’t hesitate to reach out.”

5. Get by with a little help from your (new) friends

One of the easiest ways to meet new people is through mutual connections. If you spot a familiar face, say hello and join their group. Need an introduction? Don’t hesitate to ask—it’s a natural part of networking. And remember the Pac-Man Rule: When standing in a group, always leave a gap in the circle to make it inviting for others to join.

6. Use social media strategically

Social media amplifies your networking efforts. Maximise your presence by:

  • Engaging with WebExpo content before, during, and after the event.
  • Sharing key takeaways from talks and tagging speakers.
  • Using the official hashtag #WebExpo and tagging @WebExpo to join the wider discussion.
  • Get in touch with new contacts soon after the event to continue building relationships.

7. Networking is a marathon, not a sprint—take breaks!

Networking is exciting but can also be draining, especially for introverts. Know your limits and schedule breaks to recharge. WebExpo offers dedicated relaxation zones, fresh air spots, and even conference massages to help you reset before diving back in.

Pro tips for fellow introverts: Your ability to listen deeply and relate one-on-one can be a superpower. Embrace your curiosity and let it guide your conversations. Instead of pushing yourself into large groups, look for smaller, more intimate interactions where you can truly participate. Use listening as your strength—people love being heard, so ask questions and let the other person share, that also gives you time to find your stride in the moment.

Bonus: Say hi to the WebExpo team!

We’re here to support your networking journey. Whether you have a question, need an introduction, or just want a friendly chat, don’t hesitate to approach us. Getting to know the event organisers can open doors to future collaborations and industry opportunities.

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Your WebExpo connections start here

Networking at WebExpo isn’t about forcing connections—it’s about being open to opportunities. Step outside your comfort zone, be authentic and engage with a mindset of learning and mutual benefit. With these strategies in hand, you’re ready to make the most of WebExpo 2025 and start stories that go beyond the conference walls.

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