Bulgarian constant in web analytics
Jan Tichý
Business Hall, fri 23rd sep 10:50
30 min., cs › en
Don't trust website tracking analytical tools! Their statistics seem to be clear and easily interpretable. Project owners make important decisions on various changes to their websites or campaigns. Anyway, true numbers may differ for tens of percent...
In his talk Jan Tichý describes simple e-commerce conversion funnel - from traffic sources costs to realized orders revenues. He focuses on most popular tool Google Analytics. He points out many potential problems that can affect data accurancy and outlines possible solutions.
Video
Jan Tichý
Owner, Medio Interactive
Jan Tichý is owner of a development and consulting company Medio Interactive, in the past he worked in H1.cz a Jyxo. He has graduated from Informational and knowledge engineering at University of economics in Prague. He lectures both public and individual trainings of internet marketing and web analytics. Jan is holder of Google Analytics Individual Qualification certificate. He regularly updates his Twitter account, once in a while he publishes articles to his personal blog and to development blog PHP Guru.
