Elle.cz Content Strategy: What I'd do differently now

Martin Kopta

UX Hall, sat 24th sep 15:00
30 min., cs › en

content strategy, elle.cz

In 2009, I was involved in content strategy for Elle.cz. What of the original intentions remained to present days? How to ensure that the content strategy could survive a replacement of the full team?

After two years, I’ll look back to evaluate my former role, used methods, deliverables, and implementation of content strategy into use.


Martin Kopta

User Experience Researcher, martinkopta.cz

Twitter, LinkedIn, martinkopta.cz

I led the last relaunch of the Elle (2009) and I also facilitated redesign of several other online magazines (Respekt 2005, DigiWeb 2003). In others I’ve either worked (Živě 2002, Lupa 2000—2001) or provided them with consultations (Apetit and Maxim 2009, Týden 2008). I’m focused partly in the field of user experience design and partly in the performance driven marketing, but I have a soft spot for the world of online media and I use every opportunity to cooperate with publishers.

In Prague, together with EDU2000, I run The Usability Lab that specializes in user testing of websites and applications. I work as a consultant on user interface design, information architecture and content strategy.

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