Aim for the stars: Setting product goals to make your digital product a success

When it comes to creating a product, as the old saying goes, “It’s better to aim for the stars and miss than to aim for a pile of manure and hit it”. This adage raises several questions: How do you set product goals correctly? Is this rule always true, and what should you do when you’re not sure where you’re going?

In the world of product management, defining product goals is the key to success. But sometimes determining the optimal direction can be challenging. In this talk, Michal will show you how to do just that. Do you want to understand how to align your product goals with company vision? Set goals at different product stages? Or use goals to motivate your entire team? This is the talk for you.

For questions and further discussion find the speaker in the Speaker’s Corner right after their talk.